Marketing for contractors, without the agency runaround.

The website, the local search work, the ads and the follow-up that answers a missed call. Built and run by the same small team, month to month, in your name.

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Who this is for

Home services and the trades.

Businesses where somebody has a problem, searches, and calls whoever looks most likely to turn up.

HVAC
Plumbing
Electrical
Roofing
Remodeling
Landscaping
Cleaning
Pest control
Dental
Med spa
Law offices
Other local service businesses

By trade

What changes trade to trade.

The four trades we work with most, and what is actually different about each one, not the same page with the name swapped.

HVAC Plumbing Electrical Roofing

HVAC

HVAC search splits in two ways that matter for how the page and the ads have to be built. Some of what people type, like hvac lead generation and hvac marketing, is really two different buyers asking the same words: one wants a marketing partner, the other wants to buy job leads by the piece the way a lead marketplace sells them. The plan described here is the first kind, an ongoing site, search and follow-up system you own, not the second. Being clear about that up front converts better than letting someone sign up expecting per-job leads and then finding out it is not that.

The seasonal shape is doubled compared to most trades. Furnace calls spike with the first hard freeze, and air conditioning calls spike months later with the first real heat wave, so an HVAC business effectively has two busy seasons and two slow ones rather than one of each. A site and a map listing that are not ready before the first cold morning miss weeks of the highest-intent search of the year, and the same is true again in reverse come the first hot week.

The honest caveat: organic ranking for a broad term like hvac marketing is close to unwinnable for a new domain against agencies that have run vertical HVAC pages for years. Local, service-specific pages and the map listing are the realistic path, not outranking a national directory on the flagship term.

Plumbing

Plumbing search skews toward the moment something has already gone wrong. A burst pipe, a water heater that quit, a toilet that will not stop running: these are not browsing searches, they are someone standing in water looking at their phone. That changes what matters most. Being found is necessary but not sufficient; being the business that actually answers, or texts back within seconds when nobody can pick up, decides who gets the job when three plumbers show up in the same map pack.

There is less of a single seasonal spike here than in heating or roofing, but winter still matters: frozen and burst pipes cluster hard around the first deep freeze of the year, the same way furnace calls do, so it is worth being ready for that specifically rather than treating plumbing demand as evenly spread across twelve months. The rest of the year runs closer to steady, job-by-job demand than to a season.

The honest caveat: none of this shortens how long search rankings actually take to build. A plumber searching for someone at midnight tonight will not find a page that only started ranking last week, so the follow-up system, missed-call text back, and a map listing that already answers fast carry more of the weight early on than the SEO work does, until that work has had time to build.

Electrical

Electrical search is really a mix of three different jobs wearing one label: safety-driven emergency work, like no power or a breaker that will not reset, planned upgrade work, like a panel upgrade or an EV charger, and the code-driven work an inspector requires before a house sale closes. Those are three different buyers on three different timelines, and a page that only speaks to the emergency call misses the other two, which are often the higher-value jobs.

Storms move electrical demand the way they move roofing demand, but for a different reason: outages and downed lines after wind and ice, rather than damage to repair. Panel and EV work, on the other hand, follows renovation season and does not spike with weather the same way, so an electrician’s year is really two separate demand patterns layered on top of each other rather than one.

The honest caveat: electrical advertising costs noticeably less per click than HVAC, plumbing or roofing in the data behind this page, which sounds like an advantage, but it usually means that part of the market is less bid up rather than less competitive on the page itself. Ranking and reputation still decide who actually gets the call.

Roofing

Roofing is the most weather-driven of the four trades by a wide margin. A single hailstorm, wind event or hard freeze-thaw cycle can bring in a large share of a roofer’s year in the space of a couple of weeks, and most of that work runs through an insurance claim rather than a straight cash sale, which changes both the sales conversation and what the website needs to explain up front.

That spike is exactly why the work has to be in place before the storm, not started after it. Search rankings, a review count and a complete Google Business Profile do not appear the week a hailstorm hits; they have to already exist so the surge in searches that follows has somewhere credible to land. A roofer who starts building visibility the week after the storm is already behind everyone who built it in the calm months before.

The honest caveat: a broad national term like roofing marketing agency is dominated by companies that have run roofing-specific campaigns for years, so outranking them organically on that exact phrase is not realistic for a new site. What is realistic, and what this plan is actually built for, is being ready, visible and reviewed in your own market before the next storm, which is where the real jobs come from anyway.

Why the trades are different

Most of this is decided in the first two minutes.

The buying decision here is faster and less forgiving than almost any other kind of marketing.

Someone with water coming through a ceiling is not reading your About page. They search, they look at the map results, they glance at how many reviews you have, and they call. If nobody picks up, they call the next one. The whole decision is over in about two minutes, and it mostly happens on a phone.

That shapes what is worth doing. A fast site with your number in the header beats a beautiful one. A map listing with real reviews beats a clever tagline. Answering, or texting back within seconds when you cannot answer, beats both. Most of what agencies sell to contractors is aimed at the wrong part of that sequence.

Then there is the part nobody enjoys: a lot of trade marketing money goes to lead marketplaces that sell the same enquiry to several companies at once. It works, in the sense that the phone rings. It also means competing on price with your neighbours for a customer you never own. Building your own source of work is slower and it keeps paying.

Seasonality is real too. Heating searches move with the first cold snap and roofing moves after a storm. The work is to be in place before the season, not to start building in the middle of it.

How it starts

A call, a written price, then the build.

A call about where work comes from nowTwenty minutes. What you sell, what it is worth, where the jobs come from today, and which of those you would rather not depend on.

A written scope and a priceWhat gets built, in what order, and what it costs. No proposal theatre and no discovery invoice.

Build, then run itThe site and the follow-up go in first because they make everything else worth more. Then the search and ads work, reported once a month.

What the work is

What we actually do.

All of it under your name, and all of it in one place so nobody can point at anybody else.

A site with a real page per trade you sell, because a furnace call and a drain call are different searches
Local search work: the map listing, the service areas you cover, and the reviews that feed both
Google and Meta ads when you need work this month, pointed at a page that matches the ad
A missed call that texts back on its own, because the second-best plumber is the one who answers
Quotes chased until the customer replies, without anyone remembering to do it
Review requests at the end of the job, and a reply to every review that arrives
One page a month in plain English: calls, jobs booked, what we changed

Common questions

Questions contractors ask.

If your question isn’t here, call 636-328-7944 and ask.

Do you only work with contractors?

Mostly, and the trades above are where we spend most of our time. The pattern is the same for any business where somebody has a problem, searches, and calls the first outfit that looks like it will turn up. Med spas and dental practices work the same way.

Is this better than buying leads?

It is a different thing. A lead marketplace sells the same enquiry to three or four of you, so you are paying to compete on price with your neighbours, and you own none of it. This builds something that keeps producing after you stop paying for it. Most owners we talk to want to reduce what they spend on marketplaces rather than drop them overnight, and that is a reasonable way to do it.

My work is seasonal. Does that matter?

It changes the timing, not the plan. Heating searches spike with the first cold snap and roofing spikes after a storm, so the work is to have the site, the map listing and the follow-up already in place before the season rather than scrambling in the middle of it. Ads can be turned up and down with the season. The rest should not be.

I already miss calls when I am on a roof. Will this help?

That is usually the fastest fix available. A missed call that sends a text back within seconds keeps the job alive until you are down and free, and it costs nothing extra once the follow-up system is running. A lot of what looks like a marketing problem is really an answering problem.

What does it cost?

The plan is $500 a month, no setup fee, month to month. That covers the site, the local search work, social posts and the follow-up system. Ad budget is separate and it is paid straight to Google or Meta, not to us.

Who owns the work?

You do. The domain, the site, the ad accounts and the customer list are in your name, and there is a written handover. We are an admin you can remove.